Discover Salmon

If you live in BC, chances are, there’s a link between you and wild salmon. We’re connected to these amazing fish in ways we rarely consider. As UNINTERRUPTED brings the beauty and challenge of a salmon migration to the heart of the city – we hope you’re captivated and more than a little curious about how salmon affect you.

A cornerstone species

In our urban lives it’s easy to adopt the mindset that people and salmon are separate, but in the Pacific Northwest, salmon are everywhere – literally. As they migrate from freshwater to the ocean and back home again to spawn, salmon nourish water, land, animals and people. Given their vast footprint, you can find their nutrients in nearly every part of our environment - from the trees in your local park to the glass of wine you enjoyed with dinner.

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Whales, birds and sea lions feed on salmon in the ocean; while bears, wolves, eagles and other wildlife feast on migrating salmon in river estuaries. After the salmon spawn, their remains renew the rainforest and transfer rich nutrients to forests and shorelines.

Salmon tick all the boxes: ecological bedrock, food source, economic driver, spiritual symbol, and artistic inspiration.

A cultural touchstone

Salmon have influenced human culture, nutrition, ecology, recreation, economies and politics – from ancient times onward. Salmon were an essential food supply for First Peoples for thousands of years. Their spiritual and cultural significance is embedded in today’s First Nations communities. As settlers arrived and BC grew, coastal and river communities were built around the salmon industry; tourism and recreational pursuits thrive upon them. No other Pacific species affects life in B.C. as deeply as salmon.

But wild salmon face growing threats at every stage. Their natural predators have always lurked in the water and onshore, but human interaction – through agriculture, urban sprawl, industrial development and climate change – has put many species of salmon at risk. Salmon are the anchor of our entire ecosystem. If these important fish are struggling, we’re all more vulnerable.

A salmon social summer

This summer, you can help to spread the word about wild salmon. Post our salmon shareables, tell your friends, and come join the sockeye as they “journey” across a city bridge in our outdoor VR experience.

If you’re inspired by the story of Pacific salmon, get involved! Throughout the Lower Mainland and across B.C. there is an impressive network of people who are supporting and protecting salmon – and we’ll be introducing them to you all summer long, right here at

Feature Stories

Rock Star of the Ecosystem (salmon shareable)

It’s not just bears, whales and humans that love Pacific Salmon. The impact of these resilient but vulnerable creatures is in the soil we walk on, the air we breathe, the cities we live in – and all up and down the food chain. Research points to over 130 species that rely on Pacific Salmon…

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“Grocery stores” for salmon fight impact of urban & agricultural development

Salmon in the Stave River are getting a leg up from the Fraser Valley Watershed Coalition and partner organizations, as together they put the ingredients for life back into this vital river habitat.

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Guardians of Byrne Creek – 20 Years Later

Burnaby volunteer groups take on protecting Byrne Creek after a destructive storm drain

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Breakthrough study of salmon and road salt

Take an observant group of streamkeepers, add some salt and unusually high mortality rates in just hatched young salmon and you get a groundbreaking study, after years of on the ground research…

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What’s in a name? Coquitlam then and now

For more than one hundred years Coquitlam went without sockeye salmon in its rivers. Now they’re coming back by water and by land.

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Beanies Reveal Seal Strategy

The seals are not going after just any salmon. They are targeting juvenile Coho and Chinook that are heading from freshwater out to the Salish Sea.

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Seagrass Superpowers for Cities and Salmon

Seagrass is exactly what it sounds like, long grassy leaves that live underwater in both salt and freshwater. You may have walked past seagrass beds along a shoreline or navigated through them in a kayak without giving the plants much thought. For decades, not many people did.

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Where art meets nature

VR On Location

We gratefully acknowledge that UNINTERRUPTED was filmed on the unceded traditional territories of the:
xʷməθkʷəy̓əm (Musqueam)
Sḵwx̱wú7mesh Úxwumixw (Squamish)
səlilwətaɬ (Tsleil-Waututh)
q̓ic̓əy̓ (Katzie)
Little Shuswap Lake Indian Band, Secwepemc Nation

Experience it in VR


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