The organization's mission is to promote and support education, interpretation and conservation of the cultural and natural values of the Roderick Haig-Brown Park on the Adams River & to protect wild salmon.

The Adams River Salmon Society is run by a volunteer board of directors who are elected by the membership at the Annual General Meeting. The primary focus of the Society is to help organize and run the Salute to the Sockeye held during the dominant run every four years. In addition, the Society helps to determine how best to utilize the proceeds from the Salutes, including the event admission revenue, to fulfill its mandate to encourage and facilitate the education and conservation of the natural and cultural resources of Roderick Haig-Brown Park. For example, funding for the interpretive signage throughout the Park came from the Salute proceeds, known as the Legacy Fund. Another project for the Society has been the restoration of the former overflow parking lot, which began with the planting of over 1,000 tree seedlings in the spring of 2010.